What’s the SCORE with Social Communications?

Newsgator, the increasingly popular web-based RSS aggregator and purveyor of social media tools, announced an interesting online tool Thursday to help companies assess the need for social computing and communications in the enterprise.

With more and more businesses exploring social computing options including collaboration platforms, company intranets and other mechanisms for gathering information from and disseminating it to large groups of people and teams, Newsgator’s online survey looks to offer decision makers a way to understand a company’s social computing and communications needs and suggests ways in which it might help.

Created from analysis of interactions with thousands of customers and prospects initiating enterprise 2.0 programs, the SCORE – Social Computing Online Readiness Evaluation – poses 25 questions about a work place and its information needs, collaboration requirements, knowledge work, IT challenges, customer base, and competitive landscape. Then it scores the organization on a zero-to-100 scale rating based on how urgent it finds the need for enterprise social computing technology. The survey also offers specific, quantifiable benefits to be expected from implementing suggested technology.

Some certainly believe innovations in social computing will drive the next leap forward in the way people interact and behave, exploration of which lies at the heart of former VON conference pioneer Jeff Pulver’s SocComm event scheduled February 10th in New York.

“What I hope to explore at my new event are the pieces of Social Communications that mean the most to my friends and their friends, and together help define a new industry,” says Pulver, describing just how social computing itself can be employed to have profound impact on daily life as well as on corporate culture.

As the Internet grows and people’s access to all kinds information about the world and about each other increases, understanding the mechanisms driving the evolution of social communication – and the technology that supports it – becomes more important and more interesting every day.