Posts Tagged ‘Cingular’

One Phone, Many Identities

Wednesday, December 20th, 2006

TalkPlus CEO Jeff Black’s resume demands a new cliché: uncontrollable entrepreneur.

Black loves being at the leading, bleeding edge. His history includes launching the first U.S. retail computer store (Tandy Radio Shack), the Alta Vista search engine, and the first Internet maps, just to name a few.

And he’s been dabbling in VoIP for two decades.

At DEC in the 1980s, he worked on an early DECnet phone. “The problem was, there wasn’t enough DECnet in the world to ship one,” Black recalls. “About 10 years later it was resurrected as a broadband phone by Cisco.” Black also experimented in the 1980s with putting multiple inbound numbers on a single pager.

So it’s no surprise that Black’s latest venture, San Mateo, CA-based TalkPlus, is a forward-looking marriage of VoIP and mobile phones to unify personal communications.

TalkPlus began as an IP-PBX company in 2004. But after looking at the dynamics of the business, Black had second thoughts. To launch the product, an extensive customer support organization was needed.

Taking a fresh look at customer needs, Black decided that what people want isn’t a PBX. What they want is to unify communications – for example, different local operations of a single company – without losing local presence. “We set out to build Voice 2.0,” Black says.

The choice of where to deliver that service was simple. Mobile carriers already have coverage, a customer support infrastructure, and their devices are already in everybody’s pocket.

Last month, TalkPlus launched a free trial version of its unified phone communications on mobile phones. This week the company premiered TalkPlus Pro, which includes features aimed at businesses like built-in conference calling.

While plenty of other services can forward calls from other numbers to different phones, TalkPlus is different because it lets you create entire virtual identity for each number.

For example, take a plumbing company serving several communities. It’s important to have local presence in each of those communities. No one wants to call the Bangalore call center when the drain backs up on Christmas Eve. But you don’t necessarily need to have physical operations everywhere.

With TalkPlus, you can create a unique number and listing for each community you serve. Not only do calls come into your primary number, you also see which operation is being called. And when you call back, your customer will see the name and number of the local operation. (However, TalkPlus can’t help you with the accents of foreign call center employees. You’re on your own there).

While you can achieve the same thing by getting local landlines, the cost for each business line is about $60 a month. TalkPlus gives you the same results for less than $5 for each line.

TalkPlus also solves the problem of deciding whom to share your phone number with — for example, the guy you met last Friday night at a bar. You create an identity for your dating persona and give out that number. When a call comes in, you’ll see immediately that it’s a social call and not your boss or customer.

If you decide that you don’t want to hear from this guy again, no need to make up a story about having to sit by the bedside of an ailing grandmother. You can “blacklist” the caller and he’ll get a standard “out of service” message. Or if you get married, you can easily shut down the number entirely.

TalkPlus also has put a lot of thought into the technology side as well.

In addition to calls to mobile and landline phones, the service also supports SIP and Skype calls that are completely VoIP. “I think we are the only player in the world with true SIP dialing from a mobile phone over a voice channel,” he adds.

TalkPlus can also ring calls over to another number without connecting a second call. When asked about this technology, Black winks and calls it “auto-magic. That’s a technical term.”

Another distinctive feature of TalkPlus’ technology lets subscribers make long distance voice calls at low VoIP rates without using the cellular data channel.

Calls go through TalkPlus’ server, which uses a least-cost engine to determine the routing for calls in realtime. “We don’t compress voice calls, but we drop the cost by 90 percent,” Black says. “We offer broadband rates over a carrier-grade network. And you get cheap calls both inbound and outbound.”

The service also allows callers to place calls through a company telephone network, to present a professional “face” for remote workers.

Black is also thinking about the needs of international travelers and will be offering SIM card management. “You register all SIM cards and TalkPlus rings them all,” he explains. You pick up the call with whatever SIM card you’re using at the time.”

TalkPlus works with Cingular, Sprint and T-Mobile on about 70 cell phones currently. Black expects to double the number of phones supported by February of next year. Support for PDAs is also coming in January. In 2007 he plans to expand service into Asia, Europe and Latin America.

In addition to selling direct, Black is promoting the service through other channels including carriers and broadband service providers.

Signing up with TalkPlus is easy. Just sign up on the website, create your identities, download the software to your phone (TalkPlus calls you), and start making calls.

TalkPlus’ pricing structure is about $4 a month for the basic service, with a $3 per month charge for each virtual number. Usage is about two cents a minute.

The company offers several calling plans. It’s important to note that only TalkPlus Pro plans include dial-out identities. The service includes unified voicemail, available from any phone as well as online and via email. The free trial comes with 250 minutes of free calls until January.

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Driving Ms. Carolyn

Friday, November 3rd, 2006

It took almost a century for the telephone to become a platform for doing things that Alexander Graham Bell never dreamed of when he uttered those history-making words, “Mr. Watson come here, I need you.”

But it’s taken a mere decade for Internet telephony to become the mechanism driving a myriad of applications that were unheard of not too long ago.

Most of the time we drive new technology by what we want to do with it. Recently, I allowed a new technology to drive me. And it was well worth it.

That technology, by start-up TeleNav of Santa Clara, CA is an application that — as someone who gets lost driving home — I’ve been waiting for a long, long time: A navigation system on a mobile phone. And like so many recent developments, it marries cell phone technology and VoIP.

Like on-board navigation and stand-alone GPS systems, TeleNav gives you audible turn-by-turn directions. It also provides am easy-to-read, full color 3-D map display. But TeleNav eliminates the extra gizmo — always a plus in my book. Directions are downloaded to your phone in realtime, so it doesn’t get out-of-date like OnStar. And it uses cellular data systems and a smart phone, so it doesn’t ring up a big air time bill.

It does some things that GPS devices don’t – like providing a gas station guide by price and restaurant lists by type. TeleNav can route you around accidents and roadwork and includes a pedestrian mode. The “yellow pages on your phone,” is how TeleNav Director of Communications Mary Beth Lowell describes it.

Right now, TeleNav is in an enviable position, sharing this market space with only one other player, Motorola’s VIAMOTO.

You can use TeleNav two ways. You can go to the company’s website and program your destination, which is downloaded to your phone. Or you get directions over the phone by speaking or typing the address.

TeleNav does all this far more inexpensively than other navigation systems — $9.99 a month plus the cell carrier’s data service. The application has run with Sprint Nextel service for a while and last week the company added Cingular — including the new iPAQ device — Boost Mobile and SouthernLINC Wireless. The application runs on any smart phone, including PDAs, and uses the GPS chip that is in most phones today.

For devices without a GPS chip, TeleNav sells a GPS add-on for $119. The company also offers NavTrack, an integrated system for fleet management that provides dispatching, tracking and reporting as well as real-time directions.

You simply download the application to the phone by making a call. “TeleNav is one of the most popular applications for Sprint Nextel users,” reports Ms. Lowell.

It all sounds great. But the devil, as they say, is in the details. So I’ve been taking TeleNav on a test drive for the last month.

The one thing that I worried about — moving out of range of a Sprint signal — only happened once. Not an issue, I decided.

But what I did have a continuous problem with was the system’s speech recognition. If you load the instructions online, this isn’t a problem. But my principal interest in TeleNav is as something I can use on the fly when I’m lost.

On my maiden voyage, instead of taking me a few blocks away in Santa Clara to my yoga class, TeleNav was all ready to navigate me to the town of Santa Clarita — about 400 miles south.

The way the voice menu works is that you tell TeleNav to “go back” if the place name or address isn’t correct. I found myself screaming, “go back” repeatedly in complete exasperation. The application also uses a lot of power, too, so be prepared with your charger.

After a few weeks, I was ready to say that TeleNav isn’t truly ready for prime time. That is, until I used it for a drive from the Southern Tier of New York State to northeastern Pennsylvania. It’s a drive that I have made many, many times over the past three decades.

It’s the drive I made as a college student, heading to my parents’ for holidays.

It’s the drive I made on a Wednesday morning in August 1981 when I was called at work with news that my father had died suddenly.

It’s the drive I made in 2002 when I was forced to acknowledge my mother’s cascading mental decline.

It’s the drive I made last July when my mother was dying. And the drive I made on my way back to California three weeks later, after her death.

So last week I decided to trust this fraught excursion to TeleNav, expecting confirmation of the route I had used for 35 years.

I was nothing short of astonished when the pleasant TeleNav voice told me to turn around and take another road.

At first I was ready to call the whole thing off. This thing is useless, I said to myself.

But then another impulse said, See where it takes you.

So I did, figuring I’d know if I was headed seriously wrong before I got too far off track.

It turned out that my intuition – unlike my sense of direction – was on track.

TeleNav drove me through Pennsylvania’s Endless Mountains region. Perhaps not as well known as the Pocono or Lehigh Mountain regions, it’s an area of breath-taking vistas and picture-book rural farm towns. Even the region’s forlorn vacation destinations of yesteryear possess a certain charm.

It was the happiest trip I had made that way in many, many years. And, to make the whole thing sweeter, TeleNav took about 20 minutes off my trip.

Now, I could have gotten the same result from any other navigation system, including an old-fashioned road map — assuming I had enough spatial reasoning ability to read one correctly, which I don’t. But there’s a message here.

We hear a lot about how technology keeps us working 24/7 and militates against surprise and serendipity in our lives. But maybe that’s superficial – good for selling magazines and TV news shows, but one that doesn’t hold up if you think about it.

Like anything else — from the wheel to algebra to the printing press to the telephone — Internet technology is just one more tool in our portfolio of human-ness.

I’m sure that back in the 15th century there were many social scientists bemoaning the fact that the printing press took the “magic” and skill out of story-telling; failing to imagine a world where literally anybody, even English Language Learner George W. Bush, can read Hamlet anywhere, anytime.

More recently — last Wednesday, in fact — New York Times columnist Thomas Freidman updated the perenial complaint by describing a taxi ride where the driver was talking on his phone and watching a video, while the columnist was writing on his laptop and listening to an iPod. Technology, Friedman concluded, was hogging our attention and cutting off the human connection.

As I was reminded last week, technology isn’t just for doing things faster or smarter — or avoiding conversation with chatty cab drivers. It can just as easily be an avenue for the magic always waiting for us if we would just follow its prompting.

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VoIPing Away on My Cell

Thursday, October 26th, 2006

Martin Dindos has just filed a comprehensive “How-To” on connecting the new Nokia E-series phones (at least those with Wi-Fi capability) to Asterisk.

Before publishing it, I had a chance to follow Martin’s step-by-step instructions (I did edit the Asterisk files directly as our installation pre-dates the release of the whizzy-wigged Trixbox by a few years).

My verdict: Pairing the new Nokia “fusion” phones (the E61 in my case, this will not work with the brain-dead Wi-Fi-less imitation E62 Cingular is hawking) with Asterisk is unbelievably useful.

First, on the phone, I configured the four Wi-Fi hot-spots I am most often within reach of: office, home and my two favorite SF coffee houses (definitely not Starbucks) where I sit with the Mac and fuel the brain with espressos.

Then, I made a few minor changes to sip.conf and extensions.conf on the Asterisk end (these are detailed in Martin’s story).

Done.

Now, when I step into any of my four haunts, all calls to me arrive on the IP side of the cell phone, and all calls out are pure-VoIP. If I’m in the car, calls in and out go over the cell side.

One phone. One phone number. Find me anywhere.

Mobile cell/IP convergence has most definitely arrived. Still missing though is seamless call hand-over between Cingular’s cells and Asterisk. In other words, if I leave the java joint while on the phone, the call will still disconnect when I get in the car.

I imagine that we’ll be able to traverse the two services soon. Cingular will fight it, of course, in a futile effort to keep every last cellular penny. Eventually — and thankfully — technology trumps the dollar, and the mobile players will have to join in on the fun.

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Mobile VoIP Made Simple

Wednesday, October 18th, 2006

Truphone company founder Ed Guy is one of his company’s best customers. “I’m a multiple device person. My cell phone doesn’t work in my house. So when I’d only need one device I’d have to carry two.”

Now he only carries one, thanks to UK-based Truphone’s long-awaited “mobile VoIP” for the Nokia N80, which was launched today. Currently the service is only available for Cingular and T-Mobile customers because Nokia doesn’t deliver WiFi-enabled phones for the other services.

Truphone’s “secret sauce” is simplicity.

You download the software by sending an SMS with the letters ‘TRU’ to a specified number. The phone is provisioned automatically and uses your existing address book.

There’s no sign-up charge or monthly fees. You only pay for calls outside the Truphone network. All you have to do is start making calls — no special numbers or key sequences. “It’s the type of thing your grandmother could use,” explains Guy.

When you dial a call Truphone first tries to route the call over the Internet. If that doesn’t work, the call is sent over the GSM cell phone network. There is reconfiguration that has to be done when you move between WiFi hotspots. But this job is still a one-key operation.

The obvious application for Truphone is cutting airtime charges, which add up very quickly for overseas calls. For example, GSM calls from the US to the UK are $0.34 per minute while the same call placed over the Truphone IP network is $0.024 a minute — less than a tenth the cost.

And there are other handy applications as well.

If you live in a place with poor cell coverage (like Ed Guy’s house in rural New Jersey) you don’t need another handset to make calls using your WiFi network. Another use is during a power outage. If you can find an operational hotspot, you can still make calls.

Now, some are saying that Truphone offers “seamless handoff” between cell and WiFi networks. That’s not quite true.

Yes, you don’t have to do anything but dial calls. But once the call is placed over one network it’s not going to move between the cell network and the WiFi network the way calls move from one area of cell coverage to another.

“We do have the technology for roaming between GSM and WiFi,” explains Guy, “but it hasn’t been deployed.” High battery power consumption is the issue, Guy says, and the company is working on a hand-off method that won’t interfere with battery life.

Truphone hopes to bring its dual-mode calling to more phones in the coming year, although Guy won’t commit to any dates. “We’re seeing a lot of user demand for VoIP-enabled phones,” says Guy. “It should promote the proliferation of hotspots.”

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It’s the Technology, Stupid

Wednesday, September 20th, 2006

Cable giant Comcast’s announcement today that it has hit the 1 million mark in “digital voice” customer subscribers won’t be construed as good news by the hundreds of “single-play” service providers that used to view Vonage and its $300 per customer marketing campaign as the New York Yankees (or Manchester United for you fans of real sport) of VoIP.

At first glance, it appears that yet another deep-pocketed entrant is trying to scoop up customers by spending millions in marketing — a hard act to compete against.

Perhaps, though, there’s a different way to view Comcast’s self-professed success, a way that shakes smaller VoIP players out of the no-win hole they have inadvertently dug for themselves.

The key is actually right in the Comcast marketing message, which I have now probably heard on the 24-hour news station my car radio appears to be stuck on about a thousand times. The message is simple: cable TV, internet access and unlimited telephone calls bundled together at $33 per service. The pitch is, of course, the technology (in the form of bundling), not the price.

There are plenty of players out there offering unlimited phone calls for about $20 a month, and they are having a tough time picking up more than a handful of new subscribers a week. Comcast is getting thousands and openly advertising a 65 percent price premium.

Is there something to be learned from this? Of course: technology trumps price.

And when it comes to technology, the smaller VoIP providers have a huge advantage over slow-moving dinosaurs like Comcast.

Unfortunately, it’s an advantage they don’t use out of misplaced fear.

Go to any of the established VoIP providers’ web pages and you’ll see they all say the same thing: “Save money.”

Go to the Cingular and Verizon pages and you’ll see a different message: “Get the latest toy.”

There are plenty of amazing toys for VoIP coming out daily, but you would never know it by hanging out on Vonage’s, BroadVoice or SunRocket’s pages. They try to sell you on price, which is a sure-loser of a tactic in a race to zero against wealthier foes.

To make matters worse, many of today’s smaller providers do everything in their power to discourage use of anything but the functionally limited analog device they send out to new customers. Use their device, hook up an old telephone to it, and that’s it. Don’t try to use your snazzy new WiFi phone, or, worse, connect to the service through powerful PBXes such as Asterisk or Communigate Pro. They don’t support it and are so paranoid of people actually using their service to make more than the average number of calls, they won’t even give you the basic information required to make it work.

When Jeff Pulver’s FWD service first started gaining traction (well before the kings of software and music piracy at Kazaa “invented” Skype as a proprietary FWD clone), the possibilities for VoIP seemed endless. Pulver envisioned a communications future shaped by innovation, creativity and community. Unfortunately, the service providers did everything in their power to stifle the fast-moving status-quo disrupting world Pulver and his band of early pioneers were helping to create.

Innovation? Too hard to support. Creativity? Takes too much time. Community? Where’s the money in that?

Now, if they want to survive, service providers need to go back to the pioneering ways. A major change in direction is in order. Stop packaging VoIP service as something that will save customers pennies a day and works exactly like their old phone does. The new approach needs to encourage the use of VoIP because it is infinitely more powerful than what we’ve used for 100 years.

We’ll use your service, we’ll even pay a bit more for it. But let us use it in the way we choose, with the device (or, even, multiple devices) we choose. New hardware or software comes on the market? Jump on it, don’t run away from it.

There’s a world of people out there ready to embrace change. This world’s the future of VoIP. And unless today’s service providers become part of it and soon, it will be Comcast’s world to rule.

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The Magic Of IP Communications

Wednesday, September 13th, 2006

If there is one thing the schlep to Boston proves, it’s the versatiltiy of IP communication technology.

Voxilla is a small company and because we recognize the value of presence at our industry’s premier confab, we’ve got every one of our key players outside the shipping and fulfillment department here, thousands of miles away from home base.

While it might be nice to spend our time here schmoozing and socializing, cementing relationships with people and companies we only ever have a chance to meet on-line or on the phone, negotiating new alliances, and even nosing around for new and interesting developments coming over the horizon — all the things an industry event like VON is designed to produce — we actually have a business to run.

So what we’ve done the past three days is move our operation across an entire continent, though you’d never know it by calling us on the phone.

The mobility afforded by IP communication technology allowed us to establish an East Coast outpost in a matter of hours, proving that IP telephony works.

Many of the exhibitors here show off the latest and greatest iterations of the technology, but the devices are “dumb.” They are here, you can see ‘em and touch ‘em and hear all about how they work in any number of deployments in the real world, but in large measure it’s theory.

Here in the Voxilla booth, the PBX solution we’re selling is the PBX we’re using. The IP phones we’re demonstrating are connected to our PBX and live to our offices in San Francisco, Montreal, and Manila. Our PhoneLabs cell phone stations are synched to my cell phone and we have two separate analog phones making and receiving wireless calls on my Cingular account.

Now, if I could just find time to do a little schmoozing.

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