Ooma Spotlight
Ooma was founded in 2004 and launched to the public in 2007 and are located in Palo Alto, CA.

Executives:
Founder and Chairman: Andrew Frame – Frame founded Ooma in 2004 and was named one of the top entrepreneurs under the age of 30 most likely to shape the world’s digital future by the editors of BusinessWeek. He founded his first technology company at age 15, then he joined Cisco and at age 17 became the youngest person to ever earn Cisco’s top technical honor, a CCIE certification. He then was an engineer at Procket Networks before founding Ooma.
Chief Executive Officer: Eric Stang – Before coming to Ooma, Stang was President, CEO, and a member of the Board of Directors at Reliant Technologies. Prior to that he was President, CEO, and Chairman of the Board at Lexar.
Chief Financial Officer: Andrew Galligan – Galligan has over 20 years of finance experience, including serving as Vice President and CFO for several private and public companies. Prior to coming to Ooma, he was the Vice President of Finance and CFO at Reliant Technologies.
Chief Marketing Officer: Rich Buchanan – Buchanan came to Ooma from Sling Media where he was part of the executive management team. He currently serves as a Board Member for the Consumer Electronics Association and is an advisor for several early stage start-ups in Silicon Valley.
Creative Director: Ashton Kutcher – Best known for his work in TV and film, the celebrity has backed this startup and is involved in their creative direction.

Size: 40-50 employees

Typical Clientele: Ooma offers home phone service.
The Ooma hub is available at over 5,000 retail stores and it is estimated that 80,000 to 100,000 phone boxes have been sold this year.

Market Share: Ooma has raised $18.3 million more in venture capital, and has $5 million committed that it could take on. In 2009 the company is on track to have $15 to $20 million in revenue.

Product
Services & Features: Ooma offers the Ooma Hub, an award winning system that gives you free home service with good voice quality and the ease of a traditional line. Features include caller-ID, call-waiting, and voicemail at no extra charge. Premier features including advanced calling, enhanced voicemail, privacy, personalization and many extras are available. The service includes the following:

• Free US calling with no monthly fees
• Exceptional voice quality and reliability
• The ability to hear messages from any Ooma device, phone, or computer
• Low-cost international rates starting at a penny per minute
• Easy setup to get you up and dialing
• A new number from any calling area in the US
• The option to keep your phone number for a one-time fee ($39.99)
• 30-day money back guarantee and an extendable one-year warranty

Ooma has recently added ooma Premier, the company’s value-added service plan. It costs either $12.99 per month or $99.99 per year and includes features like a free second phone line, three-way conferencing and find-me dialing. 

Customer Reviews: Reviews for Ooma are overall positive. Negative reviews are mostly due to difficulty with set up.

Benefits: Ooma provides home phone service at a low, flat rate paid either monthly or annually. The Ooma Hub offers standard features found with most home phone services. Ooma also offers many premier features.

Limitations: There are some limitations with the faxing component of Ooma. There is also a drop in performance when it is connected through wireless internet.

Voxilla Opinion
Ooma best suits people interested in keeping their home phone but at the same time saving money. Its service and features are beneficial to anyone that needs a residential phone line at a reduced cost. Ooma has lowered the price on their system drastically and the flat rate gets rid of your monthly phone bill. However, performance is comparatively not as good with a wireless internet connection and the fee to transfer your existing number is more expensive than most other services. 
Because customers must buy the Ooma Hub, many people worry about its future. However in 2009 they are on track to have $15 to $20 million in revenue and are expected to end the year in profit. Overall Ooma seems like a good option for your home phone service, but you should take the high up-front costs into consideration.