Skype Hopes to Change What You Talk About on the Phone

Skype Conversation Ads

Skype's revenues have always depended on your willingness to change the way you talk over the phone. Now the service, recently bought by Microsoft, hopes to make money on what you actually talk about. The company has announced the launch of what it calls "Conversation Ads," large targeted ads that appear on the screen when a non-paying Skype user is talking to another subscriber while using the service's "Skype for Windows" client. Skype hopes that the "Conversation Ads" will actually … [Read more...]