Company Spotlight: Obihai Technology Reinventing VoIP a Third Time

If your home or office phone system has any analog telephone adaptor (ATA) or one of several Cisco-branded IP telephones, you are using products originally engineered and developed by the team at Obihai Technology. In fact, while running Komodo Technology in the 1990s, Obihai’s founders, CEO Jan Fandrianto and VP of Engineering Sam Sin, helped launch the consumer VoIP industry when they invented the analog telephone adaptor. The company was bought by Cisco and the ATA-186 and ATA188 devices quickly became the de facto hardware standard for most of the first VoIP companies, including VoicePulse and Vonage.

Obihai Technology

Fandrianto and Sin left Cisco and formed Sipura Technology in 2002 and promptly revolutionized the industry again through a series of ATA and IP phones, each carrying the “SPA” moniker (SPA2000, SPA3102, etc.), that expanded the functionality of the original Komodo device at price points that rapidly advanced VoIP adoption internationally.

Again Cisco stepped in and bought Fandrianto’s and Sin’s Sipura in 2004, and the SPA adaptors quickly became the foundation on which the consumer VoIP space took off. The largest access independent VoIP service providers like Vonage, Telio (Norway) and iTALKBB have used Sipura-based designs for their subscriber equipment.

In 2010, Fandrianto and Sin left Cisco again and formed Obihai Technology. And again, the two are changing the world of embedded VoIP systems, this time with their powerful and flexible state-of-the-art OBi telephone devices. The OBi100 and OBi110 have been on the market for about a year now. Consumer reviews on Amazon.com, a primary reseller of Obihai’s devices, have been very favorable, with more than 85 percent of reviewers awarding the OBi110 the maximum 5 stars, significantly higher than its principal market rivals. In January, the OBi110 was recognized as Consumer VoIP Product of 2011 by Voxilla.

Company core competencies

Obihai Technology, Inc., based in Campbell, CA, was founded by experts in VoIP system design and consumer-grade electronic communications hardware manufacturing and focuses on developing low-cost industry-changing devices in the consumer and SMB VoIP industries.

The company’s OBi100 and OBi110 telephone adaptors, which are sold directly to consumers through major retailers such as Amazon, Buy.com, and Fry’s Home electronics, have quickly become the de-facto industry leaders. Both products receive very high reviews from customers on sites such as Amazon, consistently graded as more powerful and easier to use than any similar competing product.
 
Obihai serves the “bring-your-own-device” end-user and is quickly making inroads as an important hardware provider for consumer VoIP services by offering very advanced remote provisioning and real-time, remote management capabilities.

Obihai’s competitive edge is its broad VoIP engineering experience that allows the company to adapt quickly to rapidly changing, highly-competitive telecommunications equipment and services landscapes.

Founders
Jan Fandrianto – President/CEO – UC Berkeley, Stanford (MS)
Sam Sin – VP Engineering – U Mass, UC Irvine (PhD)

 
Size
Not Disclosed

 
Market Focus
Obihai produces VoIP endpoints for consumers and small businesses.  The company designs, manufactures and markets hardware phone adapters and software applications using a cloud-service based device management system. 

With a global market for telecommunications services valued at over $1 trillion annually, hundreds of millions of people make calls every day using all types of phones over many different networks.  VoIP endpoints and services are used to make a growing proportion of international and domestic calls every year.  VoIP has been in use by large corporations for many years due the technology’s flexibility and low-cost. Now VoIP is making huge inroads in the mass-market residential and small business arenas because of cost savings that can total several hundred, even thousand, dollars a year.

Products / Services / Applications

OBi100 – 1 FXS Phone Port Telephone Adapter and Voice Services Bridge;
OBi110 – One FXO Line Port + 1 FXS Phone Port Telephone Adapter and Voice Services Bridge;
OBiON iPhone, iPad, iPod touch – App for use on select iOS devices to enable OBiTALK communication and bridging to other voice services via an OBi device;
OBiON PC (formerly OBiAPP) – Middleware app for use with a SIP soft phone to communicate with OBiTALK endpoints from a PC;
OBiTALK Peer-to-Peer Calling – Free calling between OBi devices and soft clients which can be further leveraged using an OBi device as a bridge to the PSTN;
OBiTALK Circle of Trust and Trusted Caller Authentication – Provides OBi users with the ability to share services with trusted friends and phone numbers;
OBiTALK Cloud Services -Web portal for device management, configuration.

 
Competitors

  • Incumbent Telco Operators
  • Cisco
  • Skype
  • VocalTec
  • Ooma

 
Key Differentiators

  • Ease-of-Use for BYOD / Non-Technology Savvy Users
  • Any-to-Any Service Routing
  • Support for Multiple VoIP Protocols
  • On-Board / Integrated and Customizable IVR
  • Cloud-Based Device and Feature Management
  • Integrated Apps for Android and iOS Devices
  • Live Support / Customer Care

 
Future Prospects / Projects

  • OBi202 Device: 2 FXS ports with high-speed Ethernet router/switch and  USB port. (March 2012)
  • OBiPLUS:  Small Business Phone System
  • 3rd Party and Specialized Application API

 

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  • Felix Rabinovich

    So, you are saying that Cisco is going to eventually buy them as well? Not a bad idea… although I can’t think of any advancement that PAP2 has over SPA2000…

  • Drew

    Ip PBX isnt just about Voip, there has to be more to it. Voip is now a commodity you have to have more. Predictive dialing and not a third party app, CRM,Recording, Historcial reporting…..more bang for your investment with maintenance and support built in

  • http://www.facebook.com/people/Forthe-Poster/100001856766654 Forthe Poster

    the way i understand it is that Cisco was not interested in making any improvements with its PAP2 and other ATA’s and just kept Fandrianto and Sin languishing under the corporate umbrella

    and they finally had enough of doing nothing