RIM’s Blackberry Curve was the highest selling smartphone in the US market during the 1st Quarter of 2009, according to a report released Monday by NPD Group.
The Curve knocked Apple’s iPhone back into the #2 position based on an aggressive “buy one get one free” promotion at Verizon, according to the report, though the Blackberry smartphone’s availability on all four major US wireless carriers must also have been a factor.
Smartphone use in the US rose from 17% of handset sales volume in the first quarter of 2008 to 23% in the current quarter.
Based on U.S. consumer sales of smartphone handsets in NPD’s “Smartphone Market Update” report, the first-quarter 2009 ranking of the top-five best-selling smartphones is as follows:
1. RIM BlackBerry Curve (all 83XX models)
2. Apple iPhone 3G (all models)
3. RIM BlackBerry Storm
4. RIM BlackBerry Pearl (all models, except flip)
5. T-Mobile G1
RIM’s overall consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in Q1 2009 versus the prior quarter, as Apple’s and Palm’s share both declined 10 percent each.