Sony Ericsson unveiled its prototype “Idou” smartphone Sunday, on the eve of the 2009 Mobile World Congress in Barcelona Spain.
With a 3.5-inch touchscreen display and a 12.1 megapixel camera, the high-end mobile device is due for release under Sony Ericsson’s new Entertainment Unlimited division in the second half of 2009. The phone will run on Symbian Foundation’s operating system and feature intuitive touch controls, a Xenon flash, and true 16:9 widescreen format.
The “Idou” name is a working title that will be changed as the product nears its commercial release.
Entertainment Unlimited represents Sony Ericsson’s move to fully integrate communication and entertainment on mobile devices. The brand combines the best of Sony Ericsson’s Walkman music platform, Cyber-shot imaging experience, and Java gaming and messaging services.
The company hopes to integrate mobile phones with home consumer devices like TVs, PCs, and Hifi systems, giving users access to thousands of applications and the ability to download content over Sony Ericsson’s PlayNow service.