Cingular will soon be no more.
According to a Reuter’s news report, the U.S. cellular giant will be rechristened AT&T in a campaign set to begin next week and last “several months.”
The decision follows the FCC’s approval of last month’s $86 billion mega-merger between AT&T (itself formerly SBC Communications until SBC purchased AT&T in 2005 and took on the name) and Bell South. AT&T aqnd Bell South had jointly owned Cingular prior to the merger.
According to the report, AT&T’s logo will begin to appear on all Cingular’s marketing material, including television advertising, beginning next week.