Coming Soon to a Cell Phone Near You

Let’s face facts. With around two billion cell phone users in the world, the cell phone is the go-to place if you want fast market traction for new services.

JAJAH – the company that wants to make VoIP a no-brainer for those of us who regard any change in our habits as problematic – is bringing its service to your cell phone. Early this year, JAJAH launched its Web-centric VoIP calling — simply put in your number and the number you want to call and JAJAH places the call and rings your phone. Today the company rolled out its JAJAH Mobile Suite at the DEMO conference in San Diego.

The new service works with Symbian™ S60 version 7.x or 8.x and Java-based (J2ME) phones — regardless of carrier, manufacturer or calling agreement, according to JAJAH VP of marketing Don Thorson. This includes many Motorola, Nokia and Samsung phones.

The company aims for the same users that PeerMe is targeting with its EV-DO VoIP calling: overseas callers. However, JAJAH doesn’t require you to sign up for a cell provider’s broadband Internet service. Instead, calls are routed through the JAJAH network for a fraction of the cost of placing the call through the cell phone network. Simple. No special equipment. No new routine to learn. Simply download the software plug-in from JAJAH’s site and start dialing.

The service is fee-based. Registration is free and includes $5.00 worth of free calls. Calls within the US, Canada, China, Singapore and Hong Kong are free. Other calls range from $.02 a minute to $.65 a minute for cell calls to places like Afghanistan and Albania.

JAJAH also offers conference calling at a fraction of the cost of conventional conference calling services as well as scheduled calls hours or days in advance so you’ll never miss your mother-in-law’s birthday. In a synergy that the Web 2.0 evangelists have to love, JAJAH is promoting this with a YouTube video (YouTube – JAJAH Conference Calls). In addition, JAJAH offers extensions and plug-ins for Microsoft Outlook, Mac OS X Address Book, Firefox, Google and Plaxo.

The new service is a logical one for a company whose operations span the globe. “We have engineers in Tel Aviv, PR agencies in London and New York, and support in Vienna, Austria, so we’re on the phone all the time,” says Thorson.

As they say, necessity is the mother of invention.

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