This was my first VON show. Turnout appeared light and my peers confirmed that turnout was around 20% lower than past years. It’s been a while since I worked a trade show and maybe I’ve spent too much time in Berkeley, but it felt like we were nickel-and-dimed for every little thing at the show. It didn’t feel like the show was an effective use of resources.
I spent most of my time during the show working on our new website and forum. But I did get a chance to walk the floor and didn’t really see anything inspiring in the VoIP space. If you’ve seen one E-911 provider, you’ve seen them all.
One booth that did catch my eye was TiVi, a Latvian company with two-way cell phone video. The video quality was pretty good; the picture updated smoothly and didn’t have the typical video jerkiness. I like seeing innovative solutions from countries that aren’t traditionally known for technology.
Our industry has reached a plateau, even with VoIP usage increasing and more companies entering the market space. VoIP is at the point in the adoption lifecycle where it needs to transition from early adopters to general consumers. Manufacturers and providers need to transition their offering focus from novelty to simplicity.